Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers (Anglais) Brochà© – 20 aoà»t 2010 Author: Consulter la page Alexander Osterwalder d’Amazon | Language: English | ISBN:
0470876417 | Format: PDF, EPUB
Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers Brochà© – 20 aoà»t 2010
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1 Canvas
14 Definition of a Business Model
16 The 9 Building Blocks
44 The Business Model Canvas
2 Patterns
56 Unbundling Business Models
66 The Long Tail
76 Multi-Sided Platforms
88 FREE as a Business Model
108 Open Business Models
3 Design
126 Customer Insights
134 Ideation
146 Visual Thinking
160 Prototyping
170 Storytelling
180 Scenarios
4 Strategy
200 Business Model Environment
212 Evaluating Business Models
226 Business Model Perspective on Blue Ocean Strategy
232 Managing Multiple Business Models
5 Process
244 Business Model Design Process
Outlook
262 Outlook
Afterword
274 Where did this book come from?
276 References
Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers Brochà© – 20 aoà»t 2010 Download
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